Digital Marketing and Advertising

Gain the skills you need for a career in advertising and digital marketing communications with a degree which may offer exemptions from CIM and IDM marketing examinations.

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Key Facts

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Degree

BA (Hons) Digital Marketing and Advertising

Degree Duration

4 years :

1 year pathway + 3 year degree

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Pathways Available

International Year Zero

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Start Dates

January | November | September

Degree Overview

This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work at Google, Coca Cola and OgilvyOne.

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Study Reasons

University of Greenwich in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2022)

Modules in Marketing are ranked 4th overall in London (The Complete University Guide League Tables 2022)

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Your Pathways

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

Learn more about International Year Zero

International Student Fees

You can find the applicable international student course fee for your chosen pathway study route listed below.

Study Route Pathway Fees (2024-25) Pathway Fees (2025-26)
International Year Zero (IYZ) From £16,195.00 From £16,495
International Year One (IY1) From £16,895.00 From £17,195
Pre-Masters (PM) From £9,895.00 From £10,390
Please note: There is an additional administration fee payable to Oxford International. Stated fees do not include tuition applicable for your degree course continued at the University of Greenwich

Scholarships at Greenwich

The university offers a range of scholarships and bursaries available to international students, for more information click here.

Oxford International offers a number of scholarship opportunities for students applying for an academic course under the Core Scholarship. The scholarships are targeted at different regions around the world, awards range from partial contribution towards tuition fees to awards covering part or full pathway course fees at the international college.

Please note you’ll have to apply for the Core Scholarship and only a selection of students will be awarded.  For more information on the scholarships we offer to international students please contact us.

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Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.

Talk to one of our students

Want to learn more about life as a student at UGIC? Talk to one of our students now.

Visit our FAQ page

University of Greenwich

Greenwich campus sits on a World Heritage Site and is home to a modern university that builds excellent professional prospects.

First established in 1890 as Woolwich Polytechnic, the University of Greenwich today is a modern institution with strong links to business and an emphasis on helping students meet the demands of a fast-changing workplace.

Located at the heart of London, with the picturesque buildings of London Stock Exchange only a few kilometres away. Students will be living and studying in one of the great financial centres of the business world and within proximity to some renowned global businesses.

Students will be able to enjoy all the finer things a vibrant multicultural city such as London can offer including a wide variety of social activities.