Marketing Management

This degree will provide you with practical experiences by working on live briefs on digital market and offers exemptions from CIM and IDM professional certificate.

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Key Facts



BA (Hons) Marketing Management

Degree Duration

4 years :

1 year pathway + 3 year degree


Pathways Available

International Year Zero


Start Dates


Degree Overview

This degree programme is based on essential marketing principles, this course has been designed to provide you with the skills and knowledge you will need to start your marketing career. You’ll study modules that include customer insight, brand management and social media analytics. Work on live briefs from businesses such as the Institute of Data and Marketing, providing you with practical experience using digital simulation games.

Graduates have gone to undertake roles that include marketing management, branding specialists, marketing research and consultancy and gained positions with companies such as Google, Coca Cola and OgilvyOne.

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You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

University of Greenwich in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2022)

This degree programme has 94% student satisfaction in our Marketing programmes (National Student Survey 2020)

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages.

Your Pathways

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

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University of Greenwich

Greenwich campus sits on a World Heritage Site and is home to a modern university that builds excellent professional prospects.

First established in 1890 as Woolwich Polytechnic, the University of Greenwich today is a modern institution with strong links to business and an emphasis on helping students meet the demands of a fast-changing workplace.

Located at the heart of London, with the picturesque buildings of London Stock Exchange only a few kilometres away. Students will be living and studying in one of the great financial centres of the business world and within proximity to some renowned global businesses.

Students will be able to enjoy all the finer things a vibrant multicultural city such as London can offer including a wide variety of social activities.