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Marketing and Management

Bradford's course in Marketing and Management covers core business practices and marketing principles, giving you the range of competencies you need to become a marketing professional or pursue a management career with a specialism in marketing. This course equips you with the necessary knowledge and skills in marketing and management which reflect relevant research, best practice and innovative thinking to enhance your employability. The course also serves as preparation for further study or an academic career in marketing.

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Key Facts

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Degree

(MSc (Hons)) Marketing and Management

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Degree Duration

15 months :

3 months pathway + 1 year degree

18 months :

6 months pathway + 1 year degree

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Pathways Available

Pre-Master's

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Start Dates

September 2022

Degree Overview

Throughout this course, students will have opportunities to develop research and analytical skills, real-life problem-solving capacities, and the personal and interpersonal skills needed to succeed. Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

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Important

You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

The School of Management’s MSc in Marketing and Management and MSc in Digital and Strategic Marketing programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

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University of Bradford

The University combines academic teaching with industry expertise to create a learning environment and culture that fosters innovation and excellence. This approach helps you to develop skills and gain practical experience that is highly valued by future employers.

Formed in 1832 as the Mechanics Institute, in 1966 the University of Bradford became Britain’s 40th university. Over its 50 years the University has innovated and proven its excellence, more recently, ranked top 3 in the UK for work experience and careers and employment services and won University of the Year for Social Inclusion.

The University of Bradford is made up of four academic faculties with each covering a broad range of specialisms:

  • Faculty of Engineering & Informatics
  • Faculty of Health Studies
  • Faculty of Life Sciences
  • Faculty of Management, Law & Social Sciences