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Digital and Strategic Marketing

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.

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Key Facts

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Degree

(MSc (Hons)) Digital and Strategic Marketing

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Degree Duration

15 months :

3 months pathway + 1 year degree

18 months :

6 months pathway + 1 year degree

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Pathways Available

Pre-Master's

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Start Dates

September 2022

Degree Overview

You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.

The course will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

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Important

You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.

Our graduates are highly sought after for careers in management, consultancy or advanced management studies.

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

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University of Bradford

The University combines academic teaching with industry expertise to create a learning environment and culture that fosters innovation and excellence. This approach helps you to develop skills and gain practical experience that is highly valued by future employers.

Formed in 1832 as the Mechanics Institute, in 1966 the University of Bradford became Britain’s 40th university. Over its 50 years the University has innovated and proven its excellence, more recently, ranked top 3 in the UK for work experience and careers and employment services and won University of the Year for Social Inclusion.

The University of Bradford is made up of four academic faculties with each covering a broad range of specialisms:

  • Faculty of Engineering & Informatics
  • Faculty of Health Studies
  • Faculty of Life Sciences
  • Faculty of Management, Law & Social Sciences