You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.
We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.
You will study areas such as: consumer psychology and behaviour,
the interface of business with society and culture, business economics,
strategic management and market research.
The course reflects the latest developments in this fast-moving field – you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.
You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.
You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.
This programme is approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects.
This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
The IFY will prepare you for the first year of your undergraduate degree. It’s made up of several core and subject-specific modules that will give you a greater understanding of your chosen subject area. The skills you develop through this programme will help you in your chosen degree, in your future career, and in all aspects of life.
Learn more about International Foundation YearThe International Year One is the perfect pathway if you want a undergraduate degree from a UK, EU or US University but do not meet the requirements for direct entry.
The IY1 course provides an intensive combination of first year University subject modules with English language skills.
Following successful completion of the IY1 you will continue onto your second year degree study directly with the University of your choice.
Learn more about International Year OneThe International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.
Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.
Learn more about International Year ZeroThe University combines academic teaching with industry expertise to create a learning environment and culture that fosters innovation and excellence. This approach helps you to develop skills and gain practical experience that is highly valued by future employers.
Formed in 1832 as the Mechanics Institute, in 1966 the University of Bradford became Britain’s 40th university. Over its 50 years the University has innovated and proven its excellence, more recently, ranked top 3 in the UK for work experience and careers and employment services and won University of the Year for Social Inclusion.
The University of Bradford is made up of four academic faculties with each covering a broad range of specialisms:
