Business and Marketing

If you’re creative and have great communication skills with an interest in business then this course is for you. As a graduate made at Kent Business School, you’ll have the skills and confidence to lead and inspire others, be innovative, and manage sustainably.

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Key Facts



BSc (Hons) Business and Marketing

Degree Duration

4 Years :

1 year pathway + 3 years degree


Pathways Available

International Foundation Year | International Year Zero


Start Dates

April | January | September

Degree Overview

A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too.

This course will help you to develop an understanding of cutting edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context.

You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path.

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You may incur additional costs in the course of your education at the university over and above tuition fees in an academic year such as laptops, stationary and additional resources.

April programme subject to academic approval

Why Study this Degree

Study at a ‘Triple Crown’ business school accredited by AACSB, AMBA, and EQUIS.

Your Pathways

The IFY will prepare you for the first year of your undergraduate degree. It’s made up of several core and subject-specific modules that will give you a greater understanding of your chosen subject area. The skills you develop through this programme will help you in your chosen degree, in your future career, and in all aspects of life.

Learn more about International Foundation Year

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

Learn more about International Year Zero