Public Relations

Learn to use strategic communications to promote the image and mission of an organization or business.

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Key Facts

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Degree

B.S. Public Relations

Degree Duration

4 Years :

1 year pathway + 3 year degree

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Start Dates

August

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Overview Why Study Discover University

Degree Overview

Public Relations is the management of communication between an organization and its publics. The public relations program provides students with instruction in the principles, processes, skills, and management of public relations programs designed to attain or maintain inter-organizational or social accord. Students learn the basic skills of writing, graphic design, and oral presentation, as well as the managerial functions of planning, research, campaign development, and evaluation. The program prepares students with a solid ethical foundation, an understanding of diversity and multiculturalism, and an understanding of the use of social media for strategic engagement with an organization’s publics.

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Important

You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, study materials and additional resources.

Study Reasons

Join Hill Communications—Syracuse University’s student-run PR firm that is affiliated with the Public Relations Student Society of America—and provides communications services for a diverse group of clients.

Learn from faculty with both practical and academic experience who know what it’s like to manage a corporate crisis, create a nonprofit campaign and build bridges between governments and citizens.

Take part in the many facets of producing campaign materials, brochures, newsletters and press releases, and then take on event planning and news conferences as you build a foundation for your chosen career.

Country specific requirements