Marketing Management

The marketing management program prepares students to successfully face challenges in today’s diverse and dynamic marketplace.

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Key Facts

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Degree

B.S. Marketing Management

Degree Duration

4 Years :

1 year pathway + 3 year degree

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Start Dates

August

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Overview Why Study Discover University

Degree Overview

The Marketing Management program at the Whitman School prepares students to successfully face challenges in today’s diverse and dynamic marketplace. Students learn how to understand changing customer needs and to identify customer segments and develop global markets, how to effectively bring new products and services to market and to stimulate demand with persuasive communications, and how to build and sustain profitable customer relationships.

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Important

You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, study materials and additional resources.

Study Reasons

Pulp Marketing Club is a professional organization that promotes interest in the field of marketing. Through its activities, the club strives for the professional development of its members.

Delta Sigma Pi is a professional fraternity organized to foster the study of business in universities, to promote closer affiliation between the commercial world and students of commerce, and to further a higher standard of commercial ethics and culture and the civic and commercial welfare of the community.

The Goodman IMPRESS Program is designed to provide all Whitman undergraduates with the skills and experiences employers seek, including leadership, communications, certifications, global context and industry exploration.

Country specific requirements