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A concentration in Marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies.

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Key Facts



(BSc (Hons)) Marketing


Degree Duration

4 Years :

1 year pathway + 3 year degree


Pathways Available

International Year One


Start Dates

September 2022

Degree Overview

The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, public relations, retailing, sales, digital marketing, data analytics, branding, new product development, and marketing research. Career opportunities can be found within social media marketing, data analytics, sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, and non-profit agencies.

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  • You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

Our full-time student services manager will also be on campus to provide International Year One students with ongoing assistance and guidance. This support covers academic issues as well as practical, social and emotional needs arising from the transition 30 to studying in the U.S.

Small class sizes of no more than 18 students for supporting (non-credit) courses

Your Pathways

The International Year One is the perfect pathway if you want a undergraduate degree from a UK, EU or US University but do not meet the requirements for direct entry.

The IY1 course provides an intensive combination of first year University subject modules with English language skills.

Following successful completion of the IY1 you will continue onto your second year degree study directly with the University of your choice.

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San Francisco State University

Founded in 1889, SF State offers world-class academics, a diverse campus and an incredible location for students.

With around 27,000 students from all over the globe, international students find SF State a truly welcoming community and diverse place to live in.

SF State has been included in the Top 20 colleges nationwide for best location. It was also rated one of the most diverse colleges in America, according to Wall Street Journal’s 2022 College Rankings.