Digital Marketing

Gain the knowledge to develop and implement digital marketing strategies in a socially responsible manner.

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Key Facts



MSc (Hons) Digital Marketing

Degree Duration

1 year :

Full Time (Please add an additional year if undertaking a placement).


Start Dates


Degree Overview

Digital marketing is a fast-moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner. You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products.

If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you. The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad. In addition to the academic course you will have the opportunity to join our Global Leadership Programme.

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This course offers an optional professional placement year which means you will be able to work a paid role in industry while also earning recognised credits towards your degree.

Why Study this Degree

Graduates from this programme are equipped with the knowledge and skills to work in a variety of digital marketing roles that champion new technology, best online business models and emerging shapes of digital marketing communication and campaigns. These likewise apply to large corporations, innovative SMEs and marketing agencies leading on new technology & marketing techniques.

This degree is accredited by The Institute of Data and Marketing (IDM). Students taking an IDM accredited course are eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (a small additional fee will apply with a limited number of bursaries available).The  IDM  has over 30 years’ experience helping marketers reach the next level in their career and offers industry recognised professional qualifications.

You can study flexibly with the option to take stand-alone qualification (PGCert) or complete the full MSc.