Marketing Management

If you are looking for a career that emphasises creativity, communication skills and analytical abilities then marketing could be for you. This course will equip you with the knowledge and skills you need to enter this exciting sector, by exposing you to current theory and practice.

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Key Facts

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Degree

BA (Hons) Marketing Management

Degree Duration

4 Years :

1 Year Pathway + 3 Year Degree

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Pathways Available

International Stage One

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Start Dates

April | January | September

Degree Overview

ENU are a top 10 UK modern university for Business, Management and Marketing (Sunday Times Good University Guide 2022).

If you are looking for a career that emphasises creativity, communication skills and analytical abilities then marketing could be for you. This course will equip you with the knowledge and skills you need to enter this exciting sector, by exposing you to current theory and practice. With strong links to industry, modules that give you real-world experience  and the option to undertake a work placement, you’ll increase your chance of following in the footsteps of our past graduates who have found employment a brand managers, marketing executives and more!

The course blends together theory and practice. You’ll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international marketing and marketing communications. You will study cutting-edge developments in the marketing industry, including digital and social media. Marketing demands clear thinking and innovation. You’ll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most.

Click here to visit the university website for more detailed course and module information

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, stationary and additional resources.

How you’ll be taught during your degree

You’ll learn by a variety of teaching and assessment methods including lectures, tutorials, group presentations, debates, essays, reports, simulation games, exams and independent study.

Degree Assessments

Nothing accelerates learning like getting your hands on real live briefs in a workplace setting. That’s why placements are a vital part of these courses. We give you the opportunity to undertake a 24 week work placement during trimester 2 of your third year.

Why Study this Degree

We offer tuition that is supported by experienced teaching staff with strong industry connections. Guest speakers from the public and private sectors add value to the course.

We offer tuition that is supported by experienced teaching staff with strong industry connections. Guest speakers from the public and private sectors add value to the course.

ENU is home of the Tourism Research Centre, which is dedicated to maximising positive impacts for the sector.

Your Pathways

The IS1 is the first year of a four year International Incorporated Bachelors. And its designed to strengthen your English language abilities and introduce core concepts and knowledge required at university study level.  Once you have successfully completed your studies you will continue the remaining stages of your degree directly with the University of your choice.

Learn more about International Stage One