International Marketing and Management

Learn about the traditional principles of marketing and the latest digital trends and marketing solutions across international markets with focus on Management.

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Key Facts

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Degree

(MSc) International Marketing and Management

Degree Duration

12 months

Pathways Available

Pre-Master's

15 months :

3 months pathway + 1 year degree

18 months :

6 months pathway + 1 year degree

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Start Dates

January | September

Degree Overview

Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.

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Important
  • You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

In the School of Business, we have a dedicated team of careers and employability support professionals who are available to you. As a student, you will have access to an extensive range of services aimed at helping you prepare for your career.

International Marketing graduates have recently gone on to work in areas including: marketing manager, financial services marketing & comms officer, energy industry marketing manager, agency side digital marketing officer, public sectormarketing consultant, own business brand manager, FMCG

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

Learn more about Pre-Master's

University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.