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Start your undergraduate or postgraduate journey at one of our UK colleges or US centres.
Direct entry to industry leading universities
Your pathway to 15+ top ranking universities.
Study and work in Canada, with one of our vocational courses.
Discover top universities in the UK for studying abroad.
Discover top universities in the US for studying abroad.
Study abroad in Australia.
You can easily apply online via our application form.
Are you joining us soon? We recommend checking out our pre-arrival guides to help you prepare for your arrival!
Learn about the traditional principles of marketing and the latest digital trends and marketing solutions across international markets with focus on branding.
Apply NowDegree
MSc (Hons) International Marketing and Branding
Degree Duration
12 months
Pathways Available
Pre-Master's open_in_new15 months :
3 months pathway + 1 year degree
18 months :
6 months pathway + 1 year degree
Start Dates
January | September
Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
This course option is to focus some more on branding. You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information.
In the School of Business, we have a dedicated team of careers and employability support professionals who are available to you. As a student, you will have access to an extensive range of services aimed at helping you prepare for your career.
As part of this degree, you will have the opportunity to do an eight-week internship matched to your chosen industry in China, Mexico, Vietnam, or Manchester (UK). This is a once in a lifetime opportunity and a great addition to your CV, supporting your future career aspirations and demonstrating commitment to future employers.
The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.
| What’s the difference between the one or two terms? | |
| One Term | Two Terms |
| 3 months of study | Six months of study |
| Additional academic English and subject-related support | |
Learn more about Pre-Master's open_in_new
Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.
Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.
