Digital and Social Media Marketing

Learn about the traditional principles of marketing and the latest digital trends and marketing solutions across international markets

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Key Facts



(MSc) Digital and Social Media Marketing


Degree Duration

12 months


Pathways Available

Pre-Master's open_in_new

15 months :

3 months pathway + 1 year degree

18 months :

6 months pathway + 1 year degree


Start Dates

January | September

Degree Overview

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing, and is a course suited for both those who want to build on their first-degree in a business-related subject, or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.

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  • This course will be taught by the Dundee School of Business

Why Study this Degree

Students will also have the opportunity to take part in a global internship or complete a project with an organisation.

The School of Business has a dedicated team of careers and employability support professionals who are available to you.

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support


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University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.