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Business Economics with Marketing

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

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Key Facts

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Degree

(MA(Hons)) Business Economics with Marketing

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Degree Duration

5 Years :

1 Year Pathway + 4 Year Degree

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Pathways Available

International Year Zero

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Start Dates

September 2022

Degree Overview

Students will develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.
In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, students need to understand all economic factors relating to target markets, particularly around emerging markets.

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Important
  • The main difference between our BSc and MA comes in the first two years. The MA degree should be your choice if you have a stronger interest in the arts or social science-based subjects.

Your Pathways

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

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University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.