Business Economics with Marketing & Psychology

Study economics and the wider business environment, with a focus on marketing and discover how the human mind works from infancy to old age

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Key Facts



MA (Hons) Business Economics with Marketing & Psychology

Degree Duration

4 years

Pathways Available

International Stage One

4 years :

1 year pathway + 3 year degree


Start Dates


Degree Overview

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

There are strong links between Psychology and business, in particular marketing. For example, developing a stronger understanding of the psychological behaviour of the consumer.

Psychology is the scientific study of the mind and behaviour. Topics we cover include how babies learn, the way in which people’s mental skills change as they grow older, various personalities, and how social group dynamics work. You will also study different psychological disorders.

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In addition to exploring these aspects of human nature, you will learn how to think critically and to solve problems. We will teach you to analyse data, write clearly and effectively, and be a confident communicator of science. You will learn how to plan, implement and analyse your own research project.

Why Study this Degree

A natural route for many of our graduates from this degree is into marketing related job roles. They are often more attractive to employers than graduates from a stand alone marketing degree because they have a stronger understanding of wider business, business economics and the key issues effecting business.

Graduates have also moved into careers in journalism, wider media, teaching, finance, banking and across various public sector organisations such as the NHS, local Govt, Universities.

Psychology graduates go on to work in areas such as: education research teaching counselling

Your Pathways

The IS1 is the first year of a four year International Incorporated Bachelors. And its designed to strengthen your English language abilities and introduce core concepts and knowledge required at university study level.  Once you have successfully completed your studies you will continue the remaining stages of your degree directly with the University of your choice.

Learn more about International Stage One

University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.