Advertising and Marketing Communications

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

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Key Facts

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Degree

BA (Hons) Advertising and Marketing Communications

Degree Duration

4 years :

1 year pathway + 3 year degree

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Pathways Available

International Year Zero | International Year One | International Foundation Certificate

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Start Dates

September

Degree Overview

Providing a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practices.

Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years.

Taught by industry practitioners with real-world experience, our lecturers have worked both agency and client-side at big-name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at the likes of Bosch and Samsung.

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

CIM and IDM accreditations offer opportunities to gain significant exemptions from professional qualifications, depending on your module choice.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

Your Pathways

The International Foundation Certificate (IFC) is the first year of the four year undergraduate course. IFC is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IFC,  you will continue onto Year One of your degree directly with the University of your choice.

Learn more about International Foundation Certificate

The International Year One is the perfect pathway if you want a undergraduate degree from a UK, EU or US University but do not meet the requirements for direct entry.

The IY1 course provides an intensive combination of first year University subject modules with English language skills.

Following successful completion of the IY1 you will continue onto your second year degree study directly with the University of your choice.

Learn more about International Year One

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

Learn more about International Year Zero

International Student Fees

You can find the applicable international student course fee for your chosen pathway study route listed below.

Study Route Tuition Fees (2024-25)
International Foundation Certificate From £16,195
International Year Zero (IYZ) From £13,700.00
International Year One (IY1) From £16,195
International Second Year From £16,195
Pre-Master’s (PM) From £10,600.00
Please note: There is an additional administration fee payable to Oxford International. Stated fees do not include tuition applicable for your degree course continued at De Montfort University

Scholarships at DMUIC

Oxford International offers a number of scholarship opportunities for students applying for an academic course under the Core Scholarship. The scholarships are targeted at different regions around the world, awards range from partial contribution towards tuition fees to awards covering part or full pathway course fees at the international college.

Please note you’ll have to apply for the Core Scholarship and only a selection of students will be awarded.  For more information on the scholarships we offer to international students please contact us.

Apply now

Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.

Talk to one of our students

Want to learn more about life as a student at our International College? Talk to one of our students now.

Visit our FAQ page

De Montfort University

Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.

De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sports, study abroad programmes and great career paths.

De Montfort University is one of the top universities in Leicester and is ranked 5 Stars in QS World University Rankings 2024.

 

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