Birkbeck, University of London (MSc (Hons)) Marketing

Marketing plays a central role in companies’ strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.

Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to:

– marketing theory
– marketing mixes
– current issues and future trends of marketing.

At the same time, you will engage with a number of relevant issues, including:

– branding
– customer relationship management
– digital marketing
– green marketing.

Accredited by the Chartered Institute of Marketing (CIM), this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.

Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world’s leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

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You may incur additional costs in the course of your education at the university over and above tuition fees in an academic year such as laptops, stationary and additional resources.

Marketing

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