International Marketing

This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.

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Key Facts

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Degree

MBA (Hons) International Marketing

Degree Duration

15 months :

3 months pathway + 1 year degree

18 months :

6 months pathway + 1 year degree

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Pathways Available

Pre-Master's

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Start Dates

September

Degree Overview

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing in both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

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Important
  • Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications.

Why Study this Degree

Bangor University offers a wide range of innovative master’s degrees (MBA, MSc and MA) which provide you with an understanding of contemporary business themes including sustainability, entrepreneurship, management, leadership, digital marketing, data analytics, organisational behaviour, strategy, brand management and business planning.

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

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Bangor University

Founded in 1884 and dedicated to academic excellence for more than 130 years, Bangor University is among the oldest degree-awarding institutions in the UK.

With around 11,000 students from over 120 nationalities, international students find Bangor a truly welcoming community and a special place to study.

Bangor University has been ranked among the top 70 global institutions and 1st in Wales for their impact on society outside their research and teaching, in 2020. And ranked among the top 15 in the UK for teaching quality that same year.