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Start your undergraduate or postgraduate journey at one of our UK colleges or US centres.
Direct entry to industry leading universities
Your pathway to 15+ top ranking universities.
Study and work in Canada, with one of our vocational courses.
Discover top universities in the UK for studying abroad.
Discover top universities in the US for studying abroad.
Study abroad in Australia.
You can easily apply online via our application form.
Are you joining us soon? We recommend checking out our pre-arrival guides to help you prepare for your arrival!
By undergoing this module at Bangor University for a degree in Marketing, students will develop skills and knowledge of the essential strategic and operational aspects of marketing, and you will obtain an awareness of the external marketing environment.
Apply NowDegree
BSc (Hons) Marketing
Degree Duration
4 years :
1 year pathway + 3 year degree
Pathways Available
International Year Zero
Start Dates
September
Strategic and operational aspects of marketing involve the formulation of marketing strategies, managing the marketing function and its positioning related to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.
The external marketing environment surrounds consumer behaviour and consumer psychology, marketing communication, public relations, and market research. This course programme also provides coverage across a wide range of business and management subjects, developing knowledge and understanding of organisations, their management, and the changing external environment in which they operate.
All single honors students taking degrees within Bangor Business School, including this Marketing degree, follow the same modules in year 1, so students are allowed to change to another Business School degree anytime up to the start of year 2.
Bangor University arrange a varied programme of guest lectures. Recent speakers have included the Chief Executive of the Scottish Premier League, the Chief Operating Officer of No. 10 & 11 Downing Street, and the Head of IT Security at HSBC.
The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.
Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.
Learn more about International Year Zero open_in_newFounded in 1884 and dedicated to academic excellence for more than 130 years, Bangor University is among the oldest degree-awarding institutions in the UK.
With around 11,000 students from over 120 nationalities, international students find Bangor a truly welcoming community and a special place to study.
Bangor University has been ranked among the top 70 global institutions and 1st in Wales for their impact on society outside their research and teaching, in 2020. And ranked among the top 15 in the UK for teaching quality that same year.
