Marketing

The purpose of the Department of Marketing is to be an intellectual force that benefits our constituents in the local, regional, national, and global community through our creative and entrepreneurial teaching, research, and service activities.

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Key Facts

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Degree

BSBA Marketing

Course Credits: 120

Degree Duration

4 years :

4 years degree

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Start Dates

August | January

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Overview Why Study Discover University

Degree Overview

constituents include: students, employers, alumni, the university community, public and private sector organizations, and professional and academic marketing groups. The Undergraduate major in Marketing is specifically designed to prepare our students for the several career options available in Marketing and to enable them to succeed in the global marketplace.
Program/Major requirements and Supporting Courses for Tracks in Multi-Cultural Marketing, Professional Sales, Digital Marketing, and Digital Customer Experience Design are articulated on the university catalog ‘Track Requirements’.

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Important

Admitted to Pre-Business

Study Reasons

Offers a variety of elective courses suitable for a wide spectrum of marketing careers

The sales program is one of the top-rated programs in the country.

Popular career choices for students are Promotion and Brand Management and Supply Chain Management.

University of Louisville

Kentucky's premier, nationally recognised metropolitan research university.

With a 227-year history, the University of Louisville offers a combination of academic excellence, research opportunities and a vibrant city experience for students. It is home to three campuses and 12 schools and colleges. UofL offers undergraduate degrees in 60 fields, master’s degrees in over 75 areas, both recognised nationally for their quality and innovation.

UofL is one of only 21 universities nationwide to earn both the Research 1 (R1) and Opportunity College & University (OCU) designations in the 2025 Carnegie Classifications. UofL is uniquely positioned to impact lives in areas of student success and research and innovation, while its dynamic connection with the local and global communities provides unparalleled opportunities for both students and citizens.

UofL is a vital ecosystem that creates thriving futures for students, the community and society. The university offers a diverse campus environment and innovative programs to foster inclusive excellence in STEAM, business, public service, healthcare and education.

Find out more about the University of Louisville

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