Industrial Engineering and Digital Marketing

Bridge the gap between advanced engineering and business and gain relevant experience in industry.

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Key Facts

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Degree

(MSc) Industrial Engineering and Digital Marketing

Degree Duration

12 months

Pathways Available

Pre-Master's

15 months :

3 months pathway + 1 year degree

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Start Dates

September

Degree Overview

You’ll study advanced robotics, learning about multi-modal sensor integration and human-robot interactions. You’ll also study advanced manufacturing, investigating modern and smart manufacturing technologies.

Alongside the engineering modules, you will learn about digital marketing concepts and theories. You’ll develop extensive knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of various marketing tools and learn the pros and cons of each.

Alongside the engineering modules, you’ll gain knowledge of entrepreneurship in a global context. You’ll gain a strong understanding of the key components of a business start-up. This includes how to start a business, people management, and innovative project development.

Our research and teaching collaborations include a partnership with CERN (large hadron collider). This provides opportunities for industrial placements, PhDs and graduate positions.

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Important
  • You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

This Master's degree combines specialist topics in engineering with advanced topics in digital marketing. It also includes a 12-week industrial placement.

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

Learn more about Pre-Master's

University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.