Business Economics with Marketing & Politics

Study economics and the wider business environment, with a focus on marketing and learn to make sense of the complexities around political debate.

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Key Facts

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Degree

MA(Hons) Business Economics with Marketing & Politics

Degree Duration

4 years

Pathways Available

International Stage One

4 years :

1 year pathway + 3 year degree

date_range

Start Dates

September

Degree Overview

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

Politics confronts the big issues that affect societies the world over. You’ll get an overview of the British political system as well as examining some of the most complex problems faced by humanity and the ideas that underpin them.

Our current teaching includes optional modules on Russian, Irish, and Middle Eastern politics, nations and nationalism, political theories, and on human rights and humanitarian intervention. Topics such as illegal drugs, gender and sexuality, environmental sustainability, and surveillance are also covered.

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Important

This course will be taught by the faculty of the School of Business

Why Study this Degree

A joint degree such as this is demonstrating that you have a strong interest in working in government, politics, civil service and also that you are interested in working more generally in the business world.

Many of our graduates have also moved into financial planning, investment, insurance, pensions and wider financial roles. We also see a number of graduates following the Chartered Accountancy route.

We've also seen graduates moving into journalism, marketing, data/statistical analysis and more general business roles. Some have also gone into careers in education, at all levels.

Your Pathways

The IS1 is the first year of a four year International Incorporated Bachelors. And its designed to strengthen your English language abilities and introduce core concepts and knowledge required at university study level.  Once you have successfully completed your studies you will continue the remaining stages of your degree directly with the University of your choice.

Learn more about International Stage One

University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.