Business Economics with Marketing & Geography

Study economics and the wider business environment, with a focus on marketing, plus social and physical sciences to understand major challenges facing the world

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Key Facts

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Degree

MA(Hons) Business Economics with Marketing & Geography

Degree Duration

4 years

Pathways Available

International Stage One

4 years :

1 year pathway + 3 year degree

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Start Dates

September

Degree Overview

Students will develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits int

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

In Geography you study both social and physical sciences to analyse and understand major challenges facing the world. You will develop creative skills in problem solving, presentation, and communication.

Our flexible Geography degrees allow you to specialise in human geography or physical geography, or to combine elements of both. In addition you can study other social science or humanities subjects.

You will also have the opportunity to go on field trips, and to work with partner organisations to help them solve problems that they are currently facing.

You will cover specialisms within these themes including:

health and well being
city futures
geopolitics and power
tourism and globalisation
policing and security
hazards and risk
We have our own teaching spaces, laboratory, field equipment, and specialist software like GIS (Geographic Information Systems) to support your learning.

o a wider organisational context. In Geography, students study both social and physical sciences to analyse and understand major challenges facing the world. Students will develop creative skills in problem-solving, presentation, and communication.

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Important
  • This course will be taught by the Faculty of Social Sciences

Why Study this Degree

A range of business-related careers will be open to you, in marketing, finance, administration, statistics, sales, logistics, and human resources.

Your interest and qualification in Geography will also open up many doors for you. Geography itself is a very flexible degree and many graduates do go onto work in business.

Careers exist in environmental conservation, and graduates have gone onto work with organisations such as the National Trust, Scottish Natural Heritage, National Parks, local Government.

Your Pathways

The IS1 is the first year of a four year International Incorporated Bachelors. And its designed to strengthen your English language abilities and introduce core concepts and knowledge required at university study level.  Once you have successfully completed your studies you will continue the remaining stages of your degree directly with the University of your choice.

Learn more about International Stage One

University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.