Business Economics with Marketing & History

Study economics and the wider business environment, with a focus on marketing plus history from the early modern period through to the present day

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Key Facts

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Degree

MA (Hons) Business Economics with Marketing & History

Degree Duration

4 years

Pathways Available

International Stage One

4 years :

1 year pathway + 3 year degree

date_range

Start Dates

September

Degree Overview

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

For History, we teach social, cultural, and political history from the early modern through to the contemporary period, focusing in particular on the British Isles, Europe, the Americas, Africa, and India.

Our emphasis is very much on ‘doing history’. You’ll use primary sources from the very beginning of your studies, and analyse various kinds of historical evidence, including written and oral materials, maps, visual images, feature films, art and music.

You will consider how the use of sources and the media informs our reconstructions of the past. You will reflect critically on key debates in history, looking at how they have developed over time, and how they have shaped our understanding of the world. You will also learn how historians ‘make’ history, and evaluate their roles in today’s public life, media and the heritage industry.

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Important
  • This course is taught by the faculty of Business School Dundee

Why Study this Degree

A natural route for many of our Economics graduates is into marketing related job roles. They are often more attractive to employers than graduates from a stand alone marketing degree because they have a stronger understanding of wider economics and the key issues effecting business.

The History course is designed to produce confident, intellectually engaged graduates, who can think creatively and independently, ask incisive questions, articulate their ideas, and solve complex problems. These are all attributes highly sought after by employers.

Our graduates go on to work in the media, the heritage industry, museums and archives, teaching, politics, the civil service, business, finance, the diplomatic service, and other diverse careers.

Your Pathways

The IS1 is the first year of a four year International Incorporated Bachelors. And its designed to strengthen your English language abilities and introduce core concepts and knowledge required at university study level.  Once you have successfully completed your studies you will continue the remaining stages of your degree directly with the University of your choice.

Learn more about International Stage One

University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.