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Start your undergraduate or postgraduate journey at one of our UK colleges or US centres.
Direct entry to industry leading universities
Your pathway to 15+ top ranking universities.
Study and work in Canada, with one of our vocational courses.
Discover top universities in the UK for studying abroad.
Discover top universities in the US for studying abroad.
Study abroad in Australia.
You can easily apply online via our application form.
Are you joining us soon? We recommend checking out our pre-arrival guides to help you prepare for your arrival!
In such a world’s fastest growing field and industries, and with many companies opting for a digital first marketing strategy, this degree can help you become a skilled and strategic graduate in high demand across a range of sectors.
Apply NowDegree
MSc (Hons) Strategic and Digital Marketing
Degree Duration
15 months :
1 term Pre-Master's and a 12 month Master's course
18 months :
2 term Pre-Master's and a 12 month Master's course
Pathways Available
Pre-Master's
Start Dates
September
This degree programme will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. Learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.
Other key themes on this course include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.
This specialist master’s degree has been specially designed aiming at students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.
You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.
Get the chance to improve your marketing knowledge to develop and strengthen your career in the industry.
This programme provides an opportunity for personal and professional development, with many transferable skills being taught alongside specialist marketing topics.
The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.
| What’s the difference between the one or two terms? | |
| One Term | Two Terms |
| 3 months of study | Six months of study |
| Additional academic English and subject-related support | |
Learn more about Pre-Master's open_in_new
Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.
De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sport, study abroad programmes and great career paths.
In 2021, DMU was named the best university in the UK for our careers and employability service, at the National Undergraduate Employability Awards.
