Business and Marketing

Develop and gain essential skills in marketing, business and entrepreneurship on an accredited course that allows you to shape your learning to suit your interests

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Key Facts

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Degree

BA (Hons) Business and Marketing

Degree Duration

4 years :

1 year pathway + 3 year degree

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Pathways Available

International Year Zero | International Year One

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Start Dates

September

Degree Overview

Effective marketing strategies and up-to-date business knowledge are key to the success of any modern company, which is what you will be studying in this degree course.

In the first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising.

This is an accredited course by the Chartered Institute of Marketing (CIM), which means graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry wide.

Employability is a key feature of what DMU offers and students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs.

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

The chance to study at a CIM Accredited Study Centre and an Institute of Data and Marketing Key Educational Partner. Studying this course will allow you to gain significant exemptions from CIM professional qualification on top of your degree (subject to module choice

Placement opportunities with local, national and global companies. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.

Your Pathways

The International Year One is the perfect pathway if you want a undergraduate degree from a UK, EU or US University but do not meet the requirements for direct entry.

The IY1 course provides an intensive combination of first year University subject modules with English language skills.

Following successful completion of the IY1 you will continue onto your second year degree study directly with the University of your choice.

Learn more about International Year One

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

Learn more about International Year Zero

De Montfort University

Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.

De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sport, study abroad programmes and great career paths.

In 2021, DMU was named the best university in the UK for our careers and employability service, at the National Undergraduate Employability Awards.