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Business and Marketing

This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice.

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Key Facts

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Degree

(BA (Hons)) Business and Marketing

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Degree Duration

4 years :

1 year pathway + 3 year degree

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Pathways Available

International Year Zero | International Year One

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Start Dates

September 2022

Degree Overview

Through specific modules you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.

You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world.

Thus, allowing you to enhance your knowledge on the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.

With that knowledge you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.

Modules such as the Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.

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Important

All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Why Study this Degree

A degree in Business and Marketing prepares you for a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.

Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.

Your Pathways

The International Year One is the perfect pathway if you want a undergraduate degree from a UK, EU or US University but do not meet the requirements for direct entry.

The IY1 course provides an intensive combination of first year University subject modules with English language skills.

Following successful completion of the IY1 you will continue onto your second year degree study directly with the University of your choice.

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The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

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De Montfort University

Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.

De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sport, study abroad programmes and great career paths.

In 2021, DMU was named the best university in the UK for our careers and employability service, at the National Undergraduate Employability Awards.